Many companies miss a trick by not using banner stands during a trade show to attract the correct audience for their services or products. Successful ones during trade road shows, exhibition, sales presentation or any other promotional event use them to great effect. Just look around at any trade show exhibition and you will find a lot of businesses using roll up banner stands to advertise virtually any type of product and service. Used creatively, banner stands can help you and your company to attract large audiences towards your display stand.

During your occupancy of a trade show or exhibition display stand, you would be well advised to ensure that you utilise the very best display products to promote your company. Banner stands and exhibition displays are recognised as one of the leading medias you can use to advertise your goods and services. They are equate to best value for money, are easy to set up and take down and light to carry. The paramount objective of attending an exhibition is obvious – to inform, advertise both your existing and developing products or services. By using only the best display stands, you will attract hovering potential customers who are attracted and interested in purchasing your offerings.

Proper placement of banner stands is important

You could almost say that the 5 P’s of marketing now has a sixth! Banner stands, with a proper designed message and strategically placed will attract a large customer group to your trade show booth. Proper placement of display stands is paramount to a successful show. If your marketing displays are invisible to the audience, then it would be a complete waste of time and money.

So make double sure your banner stands are placed in a strategic location so that they can not be missed amongst all the other competing display stands. As long as you are consistent with your brand and logo on your banner stands, you will keep hitting your target audience and the Chinese water torture effect will take place and your marketing message will get communicated. It is a most effective way to get your message across that is by using exhibition displays and banner stands to their best advantage.

Tom Bristow
Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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