Here at Plus Display we are often contacted by clients for advertising and marketing material to help them boost sales that are starting to drop. However 9 times out of 10 people want a reprint of a previous pop up stand, banner stand, exhibition stand, brochure, flyer or to reproduce an old email template.
Every time a client says this, we are always brutally honest with them and just ask them this one question.
“If it didn’t work previously and your sales have now dropped off, why do you want to spend money on getting it reprinted?” Reprinting marketing material that doesn’t work is essentially throwing money down the drain!
You would be amazed at how many companies have not even considered a new approach to their sales and marketing. This is where we have seen so many companies fall down over the years, the old saying of if it is not broken don’t fix it, we completely agree with that, but if it is broken…it needs fixing, especially in today’s economy!
This is why we always stress to our clients that they need to monitor every single bit of marketing that they do. From something as simple as sending out a brochure to a full blown exhibition you have to monitor the results you get from every avenue of marketing you use, and see if it is making financial sense. We have had hundreds of companies that have come to us, and when we have actually looked into their current marketing avenues and run all the numbers on them, they have been loosing money, month in month out, for years!
You need to tweak, change and amend everything to do with your marketing constantly till you have finely tuned it to produce the best results it possibly can. You will only find this out by testing different approaches and keeping track of everything!
So many businesses try new and modern ways of marketing and generating leads, but we find that the old ways still work! Everyone is so obsessed with the internet now a days that they neglect direct mail, brochures, emails etc. but the simple fact remains…they still work!
Don’t believe they do? Give us a call and we will show you how they do and how some companies don’t even advertise on the web, and are still making nearly £1,000,000 + net profit a year.
