With all the news stories flying around about this beloved country of ours coming out of recession slowly but surely, 2014 could be a fantastic year for business across the country and worldwide!
Our advise to you would be to take the bull by the horns and to make sure that all your plans for sales, marketing and promotions are firmly in place and ideally have them all up and running within the first few months of the new year! As the old saying goes “the early bird catches the worm”.
Many companies will be planning on purchasing new marketing material and attending exhibitions and trade shows. This means that the majority of these companies will be purchasing new pop up stands, banner stands and exhibition stands.
We sell at least 20 banners and 3 to 4 pop up stands per day, and while we do have our own graphic design studio, the majority of our customers like to send us their own artwork to be put on to their stands.
This is great and we encourage clients and designers to get more involved with the actual look and content of their stands, however some people still try and cram as many things on to their pop up stands and banner stands as is humanly possible. We always advise our clients against this, as your stands should be used to draw people in to come and speak to you, not to sell your products and services for you.
No body at a trade show or exhibition is going to spend the whole day walking round, reading every last bit of information on each individual stand, people are going to walk around and approach the stands that are bold, vibrant and appealing to the eye.
The 4 key things we say you should have on your stand are:
- Company Name
- Company Logo and Email
- Web Address
- Telephone Number
People will only look at your stand for on average 3 – 5 seconds. This means that the reams of information about what the company does, who their clients are, the services they provide, the different colours their products come in etc. is totally useless and just using up space, thus making your banners and pop up stands look over crowded and confusing.
You want to be able to have a conversation with the prospective client to build rapport and find out exactly what said prospect wants and needs from your company. If you cannot find out this information then you could be trying to sell a prospect something they have absolutely no need for and before you know it, you have spent 6 months barking up the wrong tree!
If you need any more information/advice on how to design and set up your artwork for your stands just pick up the phone and give us a ring, we will be happy to talk you through the whole process!
Keep it simple and this will make it effective!